Best Mortgage Marketing Companies for 2019

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BranDignity

BranDignity

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Editor's Take

BranDignity offers enhanced SEO marketing strategies for your mortgage company. It offers far more than blogs stuffed with keywords, but instead helps your site rank better through a variety of means, including social media activity and local SEO exposure.

BranDignity also goes the extra mile by helping your company develop a strong app, strengthening your web content, optimizing your website conversion, and cleaning up your online reputation. BranDignity has been featured in Inc., Entrepeneur, Mashable, and MarketingProfs, and is considered one of the best in the industry. With their ethical SEO approach, your mortgage marketing needs will be taken to the next level.

Key Features

  • Improves your SEO rankings
  • Develops your app
  • Increases web conversions

Details

  • Case studies available
  • Free website analysis
  • Turnkey solutions

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Strategic Vantage

Strategic Vantage

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Editor's Take

Strategic Vantage offers enhanced marketing for mortgage banking and financial companies. They specialize in three things for your mortgage company: marketing, public relations, and social media. It can manage your company’s entire web presence, or can focus on an individual project you’re preparing to launch or looking to improve.

Key Features

  • Marketing, PR, and social media services
  • Increases your visibility across channels
  • Customizable level of service

Details

  • Focuses on mortgage industry
  • 100+ industry clients
  • Woman-owned business

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Velocify

Velocify

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Editor's Take

Velocify offers mortgage companies with some of the best sales software in the world. It’s all about sales automation at Velocify, which can help your company stay organized, connect, and convert. The software can help your company improve its response time by up to 60%, increase your conversion rate by five times, and potentially give you a 25 to 1 return on investment.

Key Features

  • Automates sales processes
  • Increases conversion rates
  • Improved referral management

Details

  • Case studies available
  • Also offers live leads
  • Integrates with SalesForce CRM

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Marketing Yourself as a Loan Officer

There are a number of marketing tools and strategies you can use to become a successful mortgage loan officer. Here are a few tips to create an effective marketing plan to grow your client base.

Choose a Niche

Since the mortgage industry relies heavily on referrals, consider the most common type of homebuyer you work with. Are they young professionals or families moving up the real estate ladder? Or do you close a lot of second homes or investment properties? Don’t be afraid to own your lane and keep marketing yourself to homebuyers looking for the loan types in which you specialize.

Grow Your Online Presence

Social media accounts and a robust website are all great ways to connect with your clients and prospects. You can showcase both your industry expertise as well as your personality.

A robust online presence diversifies your client sources beyond word of mouth referrals.

Prospective clients will undoubtedly search for your online presence before making a commitment, so you definitely want something there for them to see.

Build an Email List

Hopefully you have an email list of prospects and former clients, but even if you do, when was the last time you used it? Segment that list into common categories and create email campaigns specifically for those audiences. People who closed on their home a few years ago may be able to benefit from a refinance today. Those who filled out an information form but abandoned the process may need an incentive to move forward with their application.

Here are some ideas on segmenting your mortgage leads:

  • First-time homebuyers
  • Current homeowners
  • Abandoned form applicants

You can then assign potential products or triggers to each group to start an email campaign.

If you feel unable to do these steps or more, consider enlisting the help of a professional mortgage marketing company to elevate your brand and reach more homebuyers and homeowners.

Frequently Asked Questions

How do mortgage brokers get clients?

Referrals are a huge of any broker’s business. Traditional and digital marketing campaigns are also effective, including mailers, Google ads, and social media marketing.

Should you buy mortgage leads?

It depends on the quality of the leads compared to their cost. Ask about closing ratios of other customers and how many times a lead is sold to other lenders.

How much do loan officers make?

Labor statistics show that the median annual salary is just over $76,000. The lowest 10% earn around $32,000 each year, while the top 10% of earners make just over $132,000.

Ready to take your mortgage marketing to the next level?

Get a free consultation with one of our top picks for mortgage marketing to grow your leads and close more loans.

Call Now! (866) 250-4541

with our top pick BranDignity

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If you’re a loan officer who has worked with a mortgage marketing company, we’d love to hear about your experience – both the good and the bad. Leave a review to help other loan officers determine whether or not a third party marketing firm can help grow their business.

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