Getting Help with Your Mortgage Marketing Strategy

Marketing Yourself as a Loan Officer

There are a number of marketing tools and strategies you can use to become a successful mortgage loan officer. Here are a few tips to create an effective marketing plan to grow your client base.

Choose a Niche

Since the mortgage industry relies heavily on referrals, consider the most common type of homebuyer you work with. Are they young professionals or families moving up the real estate ladder? Or do you close a lot of second homes or investment properties? Don’t be afraid to own your lane and keep marketing yourself to homebuyers looking for the loan types in which you specialize.

Grow Your Online Presence

Social media accounts and a robust website are all great ways to connect with your clients and prospects. You can showcase both your industry expertise as well as your personality.

A robust online presence diversifies your client sources beyond word of mouth referrals.

Prospective clients will undoubtedly search for your online presence before making a commitment, so you definitely want something there for them to see.

Build an Email List

Hopefully you have an email list of prospects and former clients, but even if you do, when was the last time you used it? Segment that list into common categories and create email campaigns specifically for those audiences. People who closed on their home a few years ago may be able to benefit from a refinance today. Those who filled out an information form but abandoned the process may need an incentive to move forward with their application.

Here are some ideas on segmenting your mortgage leads:

• First-time homebuyers
• Current homeowners
• Abandoned form applicants

You can then assign potential products or triggers to each group to start an email campaign.

If you feel unable to do these steps or more, consider enlisting the help of a professional mortgage marketing company to elevate your brand and reach more homebuyers and homeowners.

Frequently Asked Questions

by Lauren Ward

Personal Finance Writer

Lauren Ward is a personal finance writer with nearly ten years of experience covering topics like loans, credit, and real estate. She lives in Virginia with her husband and three children.