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Professor Stuart Struck established the Dairyland Mutual Insurance Company of Wisconsin in 1953. Today, the company operates as Dairyland®. The Sentry Group, a large insurance firm, acquired Dairyland® in 1966. You can apply for both motorcycle and automotive insurance through this Midwestern firm. The company maintains its corporate headquarters in Stevens Point, Wisconsin and serves customers across the United States. Its motorcycle division sells insurance policies covering motorcycles and riders. For example, Dairyland® writes policies for specific brands, such as insurance covering motorcycles manufactured by Honda and Harley-Davidson. It also offers collision insurance, comprehensive insurance, and other types of coverage to protect motorcycle riders. The company markets a variety of auto insurance policies, too. These include comprehensive (and collision) insurance.